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Stellakind
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Make betterdecisions with datayou can trust

We help businesses understand what is driving performance and where to focus next. We audit data collection and trace signals across marketing platforms and business systems to find gaps and improve how the setup works.

Talk to usWhat we cover

Is performance down or is the tracking broken?

Same symptom. Two different causes. If performance has shifted, you may need to rethink your strategy. If the tracking is wrong, pause before changing course.

Let us find out what is really happening before you decide how to respond.

Speak with a specialist
A data consultant points out a sudden drop in performance to a client before its cause is known.

Measurement works when every part holds together

Data rarely sits in one place or arrives ready to use. We look across the sources, integrations and definitions behind it to understand what it means for the business.

  • Define

    Data strategy and governance

    Agree which questions need answering and how success will be measured. Make it clear who owns each KPI and its definition.

  • Collect

    Reliable data collection

    Design measurement around the data you need. Keep the setup reliable as systems and customer journeys change.

  • Connect

    Customer and revenue data

    Bring marketing, customer and sales data together. See which channels and campaigns are generating revenue.

  • Use

    Analysis, reporting and optimisation

    Build reporting that shows how the business is performing. Analyse the numbers to explain changes and identify what needs attention.

Speak with a specialist

Platforms and tools we work with

We work across analytics, tag management, consent management, customer data and marketing platforms.

“We run a headless Shopify site. Paid search brings in most of our traffic. Google Analytics says most orders come from Direct. Something doesn’t add up.”

Marketing Manager, UK online retailer

What we did

We traced the customer journey from the headless storefront through to Shopify checkout. We found that campaign and consent data was being lost at different points in the customer journey. We worked with the client’s developers to strengthen the setup and make tracking more resilient.

The result

Orders were no longer being misattributed and the team could see which marketing channels were really bringing in revenue. That made the commercial impact of each channel clearer and helped them decide which campaigns to invest in.

One specialist team,two ways to work

We work directly with businesses or alongside agency teams.

Client engagements

We take on business questions, measurement problems and complex implementation briefs. We define the scope, deliver the project and provide a clear handover.

Speak with a specialist

Agency partnerships

Extend your in-house capabilities or offer clients specialist marketing technology and data expertise. We can work under your brand or alongside your team. You continue to lead the client relationship.

Discuss a partnership

Start with the question you still cannot answer

Share some context and we’ll suggest a practical next step.

Email us

hello@stellakind.com

© 2026 Stellakind Ltd

Registered in England and Wales. Company no. 16490394.

Registered office: 1 Oak Meadow, Bramhall, Stockport, England, SK7 1AR.

Terms & privacy

Last updated 23 August 2026

This notice explains the terms that apply when you use the Stellakind Ltd website and how we handle personal information.

Company details

Stellakind Ltd is registered in England and Wales under company number 16490394. Registered office: 1 Oak Meadow, Bramhall, Stockport, England, SK7 1AR.

Stellakind Ltd is the operator of this website and the data controller for the personal information described in this notice. You can contact us at hello@stellakind.com.

Website terms

The content on this website is provided for general information. It is not professional advice and should not be relied on as a substitute for advice tailored to your circumstances.

Sending an email or making an enquiry does not create a client relationship. Any services we provide will be governed by a separate written agreement.

Using our content

Unless stated otherwise, Stellakind Ltd owns or licenses the content, design and materials on this website. You may view and use them for your own internal business purposes, but you may not reproduce, republish or commercially exploit them without written permission.

Availability and third-party services

We aim to keep the website accurate and available, but we do not guarantee that it will always be uninterrupted, complete or current. References or links to third-party services do not amount to an endorsement, and those services are governed by their own terms.

Liability

To the fullest extent permitted by law, Stellakind Ltd is not liable for loss arising solely from reliance on the general information on this website or from temporary unavailability of the website. Nothing in these terms excludes liability that cannot lawfully be excluded.

Personal information we collect

  • Information you provide when you email us, such as your name, work email address, organisation and the content of your enquiry.
  • Basic technical and usage information generated when you visit the website, which may include your device, browser, pages viewed and interactions.

How we use it

  • To respond to enquiries and discuss potential work.
  • To operate, secure and improve the website.
  • To understand how the website is used and measure its effectiveness.
  • To meet legal, regulatory and record-keeping obligations.

Our lawful basis

We normally use personal information because it is necessary for our legitimate interests in responding to business enquiries, running our consultancy and maintaining this website. Where consent is required for optional analytics or similar technologies, we rely on consent. We may also process information where needed to comply with a legal obligation or to take steps towards a contract.

Sharing and retention

We may use trusted providers for hosting, email, analytics and other services needed to operate the website and respond to you. They may only process personal information for the relevant service and under appropriate safeguards.

We keep personal information only for as long as it is reasonably needed for the purpose for which it was collected, including any legal, accounting or reporting requirements.

Cookies and similar technologies

We use cookies and similar technologies where needed to operate the website, understand its use and measure performance. Where the law requires consent, optional cookies are not used until you have made a choice through the cookie controls.

The current cookie list is shown below and is maintained through our cookie consent service.

Your rights

Depending on the circumstances, you may have rights to access, correct, erase, restrict or object to the use of your personal information, and to receive a portable copy. You may also withdraw consent where processing relies on it.

To exercise a right, email hello@stellakind.com. You can also raise a concern with the UK Information Commissioner’s Office at ico.org.uk.

Contact and updates

Questions about these terms or our use of personal information can be sent to hello@stellakind.com.

We may update this policy when our website or data handling changes. The date shown above indicates the latest revision.